In 2003, this wish comes true: Reinhold Hofmann founds PUR HAIR with his vision to produce hair colors which are on the one side handy to apply and on the other side show a convincing outcome. In August 2006, an additional innovation comes on the market: the matching PUR HAIR styling series.
After five years of intensive research, the professional hair care series PUR HAIR organic comes into being. Vitalizing minerals and organic extracts give the hair unprecedented shine and flexibility. The internal structure of the hair will be incredibly strengthened, the hair will tangibly become more elastic, stronger and healthier – and everything happens on a completely natural basis.
In 2013, the new basic line, which is available for all stores, makes PUR HAIR complete.